By: Summer Mitchell (Falgiano) , Managing Partner, Growth Stack Media Let’s face it, waiting for the "perfect moment" to tell your story can cost you valuable opportunities. I know it can feel daunting at times, but trust me - as a PR pro who has helped and continues to help countless companies land coveted media placements , I've learned that success comes to those who prepare early and execute strategically. While some of the best practices for storytelling will never change, the media landscape has evolved significantly in recent years. That’s why I’ve put together a list of five critical questions that will transform how you approach your next media announcement – and why having an experienced PR partner by your side can make all the difference.